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Common Sense. Is it?

Some time ago, our group was discussing strategy and after a few hours of sharing ideas, we started to hone in on a new positioning. Everyone was a little tired with creative road-block, that comes from a discovery session. Finally, we distilled our thoughts on the whiteboard to a new positioning for the brand. Everyone …

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The Power of Colour

Recently, I recalled a presentation where my client asked me to rationalise why we had selected a design and why, at the time, we were so adamant our proposed was the right way forward. They were a young brand, without the budget for research or testing and we were a young consultancy. Up until that point, …

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