Our Team





John Giro
Managing Director

John Giro is an experienced, executive level marketer specialising in building online and digital brands and businesses.

His extensive career includes working as the Marketing Director for CareerOne.com.au (a Monster.com and News Limited Joint Venture), launching fetchmemovies.com.au for Telstra and as the Chief Marketing Officer for GreenGrocer.com.au, one of Australia’s first e-commerce websites.

Prior to his positions in digital companies, John worked as Business Manager for Clemenger BBDO and BAM SSB and as Marketing Services Manager for Sega Ozisoft, where he launched numerous Sega platforms in the interactive games industry.

John has also held a pro-bono position on the Executive of the Ku-ring-gai Philharmonic Orchestra and has previously held Advisory Council Positions with the Cancer Council and Heart Foundation.






Paul Jansen
Senior Creative Designer 

Paul Jansen has worked in graphic design and art direction for almost 20 years.

He has worked for leading advertising agencies in both Australia and London developing concepts, designing packaging, preparing finished art and developing digital solutions for some of the biggest and premium brands in the world.

He has a unique understanding of print and digital and an ability to work from concept to collateral delivery.







Doug Carlson
Business Consultant

Doug Carlson has a wealth of experience in start-up, online ventures and financial services.

He has held various roles including Managing Director of B33hive, a mobile applications developer and mobile content retailer and Managing Director of Woolworths EzyBanking.

Prior to these roles, Doug was founder and Managing Director of GreenGrocer.com.au – the second e-commerce company in Australia and the first in the world to sell fresh food online.

Doug grew GreenGrocer to become the most popular online retailer in Australia. The internationally renowned company was then acquired by Woolworths in 2001.





Patrick Roberts
Director – Client Solutions

Patrick Roberts is a Senior General Manager with a track record of success in leadership roles in strategic partnership development, sales management and business development.

Patrick’s background spans digital, online and print media in dynamic markets undergoing major structural change.

Technically intuitive, he has a keen interest in emerging technologies in the digital and online space and how these integrate with traditional media.

Formulating strategic direction to spearhead rapid growth for one of the world’s most profitable print and online groups in the UK, Patrick spearheaded a sales and production team of 100 people, producing the world’s largest newspaper, launching new websites and two highly successful national magazines.







Zsa-Zsa Bowie Wilson
Senior Writer

Zsa-Zsa Bowie Wilson is a copywriter and freelance journalist.

She has broad experience producing both print and digital content for a variety of publications, websites and small and large corporations as well as individuals.

Her freelance portfolio contains articles for The Australian, Daily Telegraph, The Courier Mail, Herald Sun, The Advertiser, The Mercury and MX newspapers, and magazines, Cosmopolitan, Home Beautiful and The Garden Room.

She has also worked as Associate Editor for CareerOne.com.au part of the News Limited Online network.