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Wiseman Laboratories was created to leverage an opportunity for its strong IP in premium skin care products. giro+partners was contracted to take Wiseman’s IP and apply it to previously unconsidered markets and emerging trends. The result was the development of a left field idea, in a market seemingly reluctant to embrace the product – skin care for tradies.
After conducting extensive market research to confirm the viability and attitudes of the trades market, giro+partners drove the process from product and name development, through brand architecture, to marketing plans, packaging and point of sale design and tactics.