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Our relationship with Pukara Estate began in 2003 when we created a short run of labels for a limited release of Extra Virgin Olive Oil. Since those early days, giro+partners has worked as the outsourced marketing partner for Pukara Estate, guiding the organisation and brand as it has grown.
Along the way, we advised Pukara Estate not to invest in expensive mass advertising but to concentrate on building demand for product from the ground up. By focusing on product, distribution, local events and activities that engage with customers, the brand has built a strong and loyal following of brand advocates.
Corporate identity, packaging, signage, large graphics, collateral, product line extensions and even a 60-page recipe book have all been created by giro+partners. Today, the Pukara Estate brand is a profitable, multi-million dollar business and one of Australia’s most successful independent olive oil and food brands.
From a limited run of product, to recognised national gourmet food brand.