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LearningField began as an initiative of the Copyright Agency Limited, with backing from a group of leading educational publishers. The challenge was to think small and move quickly. Working from an opportunity identified through a new business plan, the need was to create a brand that could sit with multi-nationals, in a limited time, from scratch.
giro+partners developed the brand LearningField, after working with our client to select the brand from a potential pool of over 150 brand names. Brand identity was then developed for LearningField and the schema was applied within guidelines for the third party developed website, iPad and Android applications.
An animated storyline video was created along with collateral and a series of How To Videos, to provide information and education for school administrators, teachers, parents and students.
From business plan, to tangible brand, in 8 weeks.