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Lakelands Olives was an established brand that was acquired by new business owners after the existing proprietors sold their interests. An image of the grove was part of the branding and could not be used moving forwards.
A new label and identity was created for Lakelands by giro+partners that provided the flexibility for it to source the best product from around Australia and emphasised the olive tree, as the source. Colour was then used to provide cues to flavour in the range.