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Ku-ring-gai Philharmonic Orchestra (KPO) is an award winning, community based orchestra that celebrated 40 years of making music in the community in 2012. While delivering strong performances to great applause from its audiences, KPO’s brand identity lagged behind the quality of music it produced.
giro+partners helped KPO think big and created an identity that punches at the same weight the orchestra performs at. The professional identity created for KPO provides a strong platform for communications and helped secure grants from government and corporates, further connecting KPO with its community.
The new corporate identity was created with strong consultation with the KPO executive. The selected scheme was then applied to concert collateral, banners, posters, booklets, flyers, eDMs, website and merchandise, to brand the orchestra consistently.
From casual and homely, to a professionally presented orchestra.