After a period of underinvestment and access to limited resources, News Limited’s employment brand CareerOne, found itself in No. 3 position in the online employment market. Initially brought on board for three months to assist with the relaunch of the website, John Giro was offered the position of Marketing Director on the CareerOne senior management team.
Working with a young and committed marketing team, John oversaw the relaunch of the CareerOne brand with a new brand identity, national marketing campaigns, SEO and SEM initiatives, client events and B2B marketing. He managed a multi-million dollar marketing budget and negotiated contracts with large agencies and multinational affiliates.
During his tenure, unique browsers grew from 750k to over 1.7 million and browser acquisition costs were reduced by over 50%. The brand moved into the No. 2 position, drawing ahead of it’s Fairfax rival.