An initial engagement for four weeks to assist Telstra Media with the launch of the online DVD rental service,, turned into a year’s contract for John Giro. From a standing start, John utilised online partnerships, Telstra’s customer base and affiliate trials to grow annualised revenue for the service to $9 million, in eight months.

After building a base of 30k subscribers, fetchememovies was brought under the BigPond business unit and was rebranded The operation built the foundation for the future delivery of digital movies and content for BigPond.