Since the first pictures estimated to be drawn in 17,000 BC were found in caves in Lascaux, France, symbols have been used to, tell stories, communicate messages and help express who we are. Over time, symbols have been used to identify houses in battle, promote religions, signify countries and by manufacturers to identify their products.
Today, your corporate or brand identity is more important than ever. With digital and physical environments bombarding us with more and more messages everyday, strong brands benefit from strong, powerful symbols, easily recalled by their markets. Brand and corporate identity is as individual as human beings. A good identity should draw on your heritage, reflect your positioning and where your brand is going in the future.
Good design encompasses part art and creativity and part science and psychology. It’s a special relationship that appeals to both head and heart, left and right brain, when executed well.
The human brain processes information when looking at identity in the following order; forms, colours, words. The form of your identity is recognised first, making it imperative to create a design with distinctive shape. Colours are recognised second, creating connections with our emotions and different cultural associations. Words are recognised third, as the brain takes more time to process language and assign meaning to the words.
At giro+partners, we work with your team to provide brand identity and designs that support your strategy and reinforce your positioning. We offer a broad range of design services including:
- Corporate Identity
- Brand Identity
- Print advertising
- Digital advertising
- eDM & direct marketing
- Sales presenters
- Annual reports
- Employee communications
- Premiums and promotional items
- Architectural signage
- In-store signage
- Vehicle signage