Multimedia Done Well – New York Times Magazine

Posted by on Nov 14, 2013
Multimedia Done Well – New York Times Magazine

Newspapers and magazines are under incredible pressure with the rise of digital and social media. Add to this the “free content” nature of the web we have become accustomed to, getting people to pay for news content online will be a tall order. For years, SMH and theTelegraph have been in my bookmark bar and […]

Common Sense. Is it?

Posted by on Oct 12, 2013
Common Sense. Is it?

Some time ago, our group was discussing strategy and after a few hours of sharing ideas, we started to hone in on a new positioning. Everyone was a little tired with creative road-block, that comes from a discovery session. Finally, we distilled our thoughts on the whiteboard to a new positioning for the brand. Everyone […]

The Power of Colour

Posted by on Sep 20, 2013
The Power of Colour

Recently, I recalled a presentation where my client asked me to rationalise why we had selected a design and why, at the time, we were so adamant our proposed was the right way forward. They were a young brand, without the budget for research or testing and we were a young consultancy. Up until that point, […]

RUOK? Ask Someone You Know Today

Posted by on Sep 12, 2013
RUOK? Ask Someone You Know Today

RUOK day was created by Gavin Larkin, a leader in the communications and marketing industry. Gavin didn’t want other people to have to live through the loss he suffered in losing his father, Barry Larkin, to suicide. He created RUOK Day – with the vision to create a world where all people are connected and […]